Our Story

I've always lived in color! Creating bold, expressive art has been my passion since I could hold a brush. After graduating from the Maastricht Art Academy, I kept looking for jewelry that matched this love for color and creativity - but I couldn't find pieces that really popped with personality.

That's when it clicked: why not create the colorful jewelry I'd been searching for? With my background in crafting and a deep love for design, I started making earrings that brought the same joy and expressiveness I found in my art.

My boyfriend Hidde gave me the push I needed to think bigger and share these pieces with the rest of the world. Together, we founded Anneday – born from the belief that jewelry should be as colorful and unique as the people wearing it.

Every piece we create is more than just an accessory – it's an invitation to embrace your true colors and wear your personality proudly. We believe art shouldn't be confined to gallery walls but should be part of your daily life, creating an invitation to be bold, be yourself, and most importantly - have fun!

Express your true colors.

Lots of love, Annemarie & Hidde